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Writer's pictureSarah Bergman

Universal is Going “Wicked” This October: Here's What You Need to Know



If you're a fan of "Wicked" and the world of Oz, Universal Destinations & Experiences is bringing the magic to life this October! With Universal’s highly anticipated "Wicked" film set to hit theaters on November 22, Universal Studios Hollywood and Universal Orlando Resort are gearing up for an all-new immersive experience that will transport guests straight into the Land of Oz. From themed experiences to exclusive merchandise, there’s something for every "Wicked" fan at both parks. Here’s a glimpse of what’s coming:


Step into the World of “Wicked”


At Universal Orlando Resort, guests will be treated to "Wicked: The Experience", starting in late October. Located just steps from the front gate, this magical attraction allows visitors to step onto the iconic yellow brick road and into some of the most memorable locations from the world of Oz. You'll find yourself exploring Shiz University, the Emerald City, and more, all while taking in fanciful costumes and props created by the film’s designers. This is your chance to experience the breathtaking world of "Wicked" like never before.


Meanwhile, over at Universal Studios Hollywood, the Feature Presentation store within the theme park and the UNIVRS store at Universal CityWalk Hollywood will also get the "Wicked" treatment. Expect to see film props on display, along with exciting photo ops. And once the movie premieres, visitors will even get a chance to view the film’s costumes at the Universal Cinema on CityWalk. Both parks are set to offer a once-in-a-lifetime chance to dive deep into the enchanting world of "Wicked."



Themed Dining and Wicked Treats


No Universal experience would be complete without some amazing themed food, and the "Wicked" dining options are sure to delight! Both Universal parks, along with their CityWalk locations, will introduce special "Wicked"-inspired treats. Voodoo Doughnuts and The Toothsome Chocolate Emporium & Savory Feast Kitchen will be serving up limited-time delights that will transport you straight to Oz. Whether you're craving a themed doughnut or a savory snack, these offerings are designed to capture the spirit of "Wicked."


Merch Fit for a Wicked Witch


For fans looking to take a piece of Oz home with them, the retail opportunities will be endless. Universal is rolling out an exclusive range of "Wicked" merchandise, including everything from apparel and accessories to home goods and toys. You’ll find everything you need to show off your "Wicked" pride—think hats, totes, notebooks, and mugs adorned with the "Wicked" logo. But it doesn’t stop there! Collectible items like fashion dolls, Funko Pops, LEGO sets, Loungefly bags, and prop replicas from The Noble Collection will also be available, perfect for those wanting to embrace the magic of Oz.



Even More “Wicked” to Come


The magic isn’t just limited to the U.S.—Universal Studios Singapore and Universal Studios Japan will also be celebrating "Wicked" later this year and into 2025, making this a truly global celebration of the beloved musical and film.


Ready to Experience the Magic?


If you're ready to explore the world of "Wicked" and bring your Oz-loving dreams to life, Park and Preston Travel is here to help make it happen. From booking your tickets to arranging your stay, we’ll make sure every detail is covered so you can focus on the fun. Whether you're heading to Universal Orlando Resort or Universal Studios Hollywood, we'll ensure you get the full "Wicked" experience. Contact us today and let’s start planning your wicked adventure!

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